Three Content Mistakes You’re Probably Making (and how to fix them)
Have you ever read content that left you even more confused than when you read Beowulf in English? Is this avoidable? Yes, it is.
You may not have written much for business or much at all in any context before starting your business. This can result in disengaged readers and lost revenue, all because your audience cannot connect with your content. To build your audience and increase your revenue, here are three common content mistakes that can hinder your momentum.
1. Being Too Vague
You might know what you are talking about. It's great to be an expert in your field. However, your audience may not be familiar with what you are discussing. To bring more people into your business and make them more willing to buy your product or service, they have to understand what you are talking about. It doesn't matter what you are selling if no one sees the value in it. A quick fix would be to ask why this is relevant. Then ask again. Then write it out. Doing this will help you understand why your writing is essential. Without that buy-in, there is no way you can convert potential customers into using your product or service.
2. Never Posting Consistently
Recently, I started a Substack for fun - the keyword being 'for fun.' However, I currently have about four subscribers to my Substack, and this would be higher if I changed my posting habits. If you want to build a business, your best bet is to post consistently. If you can't, there are several ways to resolve this issue.
One, create content in advance and then start posting; this will help you on days when you feel less productive. Two, don't say what you won't do. If posting once a month is all you've got, then post around the same time each month. Your sanity will thank you. And finally, try to make the post relevant to your audience. Your audience needs a compelling reason to be invested in your product or service. If it doesn't apply to your niche, they will lose interest.
3. Over-Explaining
On the other hand, over-explaining things can also confuse your audience. Your audience will likely feel slighted and confused about why you are treating them this way. For example, here is precisely what I mean:
A concise sentence would look like: Don't use this cream on your eyes as it will cause side effects.
An overexplanation of a sentence: Don't use this cream on your eyes. Mostly because it would burn, see, for example, how our customer Martina used the cream, and we lab-tested it for seven solid years. Just don't do it.
See? This sentence, by design, is rambly and confusing for the reader to comprehend. First, breathe. Let your writing rest, and then pick up a red pen and go from there. Or better yet, find a reader to read over your work to see what is and isn't relevant. No one likes to be spoken to condescendingly (even though it may be unintentional), mainly because most consumers want their content to be efficient, human, and easy to read.
With all of these mistakes known to you, you can write better content. Correcting these mistakes will help you build a connection with your audience and empower you to tell your story effectively. Keeping these three common content mistakes in mind will ultimately benefit your business. Just remember-
Content doesn't demand perfection; it requires connection.
However, if you don't feel like doing that and are looking to outsource your content creation, then feel free to check out my writing services here. I will help you find your voice and create content that connects with your audience and converts them into paying customers.
